Introducing the label for real reuse
Salvo Reclaimed London, 27 June 2022
How do we know what is true when sometimes looks deceive us?
“We believe reclaimed is a brand worth protecting. Antique and reclaimed materials have always been celebrated for their connection with history, but they are increasingly recognised for the environmental value that reuse brings to spaces. Salvo’s Truly Reclaimed label provides assurance that a product or batch of material is genuinely reclaimed and therefore offers a genuine reduction in carbon emissions,” commented Sara Morel, CEO of Salvo and Reclaimed Women.
Premiered at CEWeek2022 hosted by ReLondon, part of a World Circular Economy Forum, the video highlights the merits of a Reuse Economy to maximise resources and embodied carbon, with minimum downcycling and waste. Sharing its new label, which helps people distinguish Truly Reclaimed from new products that are made to resemble the old, Salvo illustrates the environmental benefit of choosing materials that really are reclaimed for reuse.
From the past life of a parquet floor to reclamation rescue stories and the embodied carbon saved through reuse, the video takes a tour of The Antique Oak Flooring Company to show the Truly Reclaimed QR tags in action. The label not only verifies authenticity, but also connects
people to the products they are buying, or experiencing in shops, restaurants, hotels and other places they visit that feature Truly Reclaimed materials.
“I think the word reclaimed has been hijacked somewhat…and you can see it in advertisements for new products,” commented Bob Lovell, owner of The Antique Flooring Company.
Reuse products with a past and reduce your carbon footprint
In 2021, The Antique Oak Flooring Company alone saved 889tonnes of CO2e*
That’s the equivalent of…
6.2 million miles by train
44 million cups of black coffee
10 days of the whole world’s text messaging
The Truly Reclaimed label has grown from Salvo’s experience regulating and administering the Salvo Code, a world-leading reclamation assurance in responsible sourcing since 1995. As well as a label for stockholding suppliers, Truly Reclaimed can also be used by architects and designers that want their commitment to reuse recognised.
The campaign aims to encourage more business for sustainable companies and to grow awareness of the vast amount of reclamation and reuse which is unrecorded and therefore goes unnoticed. A growing map of suppliers and eco-conscious design destinations that feature Truly Reclaimed materials will be the heart of the label.
Help support the environment by shopping at iacf antiques fairs, visit our calendar to find an antiques fair near you today.
